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Sales Analysis Case Study
Tools
Microsoft Excel
As part of my data analytics portfolio (and my love for cookies), I created a Q4 sales performance dashboard for a fictional cookie brand, Crumb & Co., using Microsoft Excel.
This project highlights my ability to:
-Analyze and structure raw sales data.
-Visualize KPIs like revenue, profit, and units sold by product, channel, and country.
-Design clean, insight-driven dashboards to support business decisions.
While Crumb & Co. is fictional, the data storytelling, layout, and insights reflect real-world business intelligence work. My goal was to turn raw data into something as satisfying as a warm cookie—clear, useful, and enjoyable to dig into.
